How to Write Your SaaS Landing Page With AI in 2 min - Template Included

Use this expert framework to generate effective landing page copy.

Stop staring at that blank landing page.

You know your product solves real problems, but somehow the words aren't flowing. The messaging frameworks you've found feel too corporate.

And AI prompts are giving you generic marketing fluff.

The Messaging Trap

Most founders face this exact problem.
They swing between being too technical ("our proprietary algorithm optimizes cross-functional workflows") and too vague ("transform your business").

The result?
Landing pages that confuse prospects instead of converting them.

A Better Way

Imagine having a systematic way to transform your product knowledge into compelling landing page copy. No marketing jargon, no empty promises – just clear messaging that shows prospects exactly how you'll solve their problems.

Even better, imagine having a ChatGPT or Claude that understands B2B SaaS and can help you iterate on your copy rapidly.

The Expert Framework

Enter Anthony Pierri's B2B SaaS positioning framework.
As a messaging expert who's helped numerous B2B startups nail their homepage copy, Pierri developed a structured approach that focuses on what matters: specific user problems, concrete capabilities, and immediate benefits.

The framework breaks down landing page messaging into clear building blocks:

- Market Segment Definition: Who exactly are you targeting?
- Context: How do they work today?
- Problems: What specific moments cause pain?
- Product Category: Where do you fit in their toolkit?
- Capabilities: What new things can they do?
- Features: What specific elements enable those capabilities?
- Benefits: What immediate, guaranteed outcomes can you promise?

Here's how it works.
Instead of writing "Transform your sales operations with AI-powered insights," you'd write:

"When sales managers spend their Monday mornings manually compiling pipeline reports [context], they miss critical deal risks [problem]. Now you can automatically identify at-risk opportunities [capability] using our real-time deal health scoring [feature], so you never start the week with surprise deal losses [benefit]."

Here is the prompt

I've turned this framework into an AI prompt template that helps you generate and iterate on your landing page copy quickly. The prompt structures your inputs to focus on specific details that matter, helping you avoid vague marketing speak and unrealistic promises.

Copy/paste and fill out the [placeholders].

Act as a SaaS positioning expert and help me out.

I am building landing page copy for my B2B SaaS product. Here's what I know:

Market Understanding

- My target persona is [individual role or team, e.g., "Head of Sales" or "IT department"]
- They typically work in [company size/type, e.g., "mid-market B2B companies with 100-500 employees"]
- Their current process involves [2-3 sentences about how they currently handle the problem]
- Their specific struggling moment is [describe a concrete situation where they feel pain, e.g., "spending 3 hours every Monday morning manually compiling sales reports"]

Product Positioning

- My product category is [single, specific category, e.g., "sales analytics platform" or "IT workflow automation tool"]
- The main capability we unlock is [what users can do now that they couldn't before, in one sentence]
- Our key technical features include [2-3 core technical capabilities]
- Our key UI/UX features include [2-3 main interface or usability features]
- The immediate, guaranteed benefit is [specific, measurable outcome users get]

Social Proof Elements

- We have [X] customers in [target market]
- Our key testimonial is [single most impressive customer quote]
- Our most relevant certification/compliance is [security/technical certification]

Goals

- Primary conversion goal: [specific action, e.g., "book a demo" or "start free trial"]
- Secondary goal: [backup conversion action, e.g., "join waitlist" or "download whitepaper"]

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Please help me create:

1. A hero section headline and subheadline

2. A problem section that describes:
- The status quo and its limitations
- The costs of not solving this problem
- Why existing solutions fall short

3. Three main benefit statements with supporting feature details
A primary call-to-action statement

Use simple, direct language focused on capabilities rather than abstract benefits. Avoid jargon, buzzwords, and marketing speak.

Best Use Cases

The template works best when:

• You have a clear understanding of your target user

• You can describe specific moments where users struggle

• You know your core product capabilities

• You have some initial customer proof points

Use it early in your landing page process to generate a first draft, then iterate based on feedback. The prompt is particularly effective for:

• Testing different angles with the same core information

• Ensuring consistency across page sections

• Moving quickly from technical features to user benefits

Keep in mind: This is a starting point, not a magic solution.
The output will need editing to match your voice and may miss nuances specific to your market. It works best when combined with customer conversations and real-world feedback.

Remember

Effective SaaS landing pages aren't built on clever marketing – they're built on specific user problems, concrete capabilities, and immediate benefits. This framework helps you identify those elements, and the AI prompt helps you turn them into compelling copy.

Your turn

Take 2 minutes now to test it.
Pick your most important user persona, think of one specific moment they struggle, and run it through the prompt.

You might be surprised at how quickly you can generate effective copy.

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